Octofinder

My last post hits a chord far and wide. I received reactions from across the USA, from London and from Melbourne. OK, that’s also connected to my gypsy past, but I’m happy to see the responses.

So what can you actually do to make sure you get time to think?

Here are a few tactics that clients and colleague have used with success.

1. Book a meeting with a phantom colleague. My client was one of those people with an over developed sense of responsibility to everyone but herself. So naturally she’d never let time scheduled for herself, even if it was for strategic work, keep her from the open door policy her staff were used to. It was great for her team, but not for her if she was to step up to the next level of her business responsibility. Quite simply, we began doubling the length of our 1-1 coaching sessions, and when she would arrive the commitment was for her to work on strategic issues only until I arrived. No one would call her during these meetings and I would arrive after the first hour to debrief the time she finally had to think. (And no, I did not charge her for the hour she spent by herself; it was booked on her calendar, not mine.)

2. Find a sounding board. Set the agenda to think strategically with a colleague who is a good sounding board. This is ideal for you extroverts who have to brainstorm out loud. My clients who engage me for this like the way I probe the if-then implications of their ideas, explore the assumptions behind their thinking, ask how competitors and colleagues competing for same resources might look at the situation, or just push them to envision future scenarios where their strategies are/are not taking hold.

3. Anticipate and schedule for the unexpected. Stuff happens no matter how you plan for it. So plan for the unexpected that changes your schedule at the last moment. Manage to a achieve a percentage of the time you set aside for yourself, such as scheduling 4 one-hour planning sessions a month with a commitment to realize 50% of these. If you have to cancel the first two, you’d better have a good reason allow the others to cancel without rescheduling. This tactic is good for those of you who are driven by metrics and batting averages.

4. Embrace an R&D metric as your metaphor. Companies that don’t put any resources into creating their future (i.e., R&D), sooner or later cease to have one. Why should you be exempt from that same logic? Even the Federal Government plans to invest 3% in R&D, and more is warranted if your business condition and customer base is changing. Be conservative and adopt a 2 percent threshold; choose to focus on strategically important issues as your most important priority for 1 of the 50 hours a week you work (and if your are reading this, you probably spend at least 50 hours a week focused on your business/profession).

5. Park the urgent issues for one hour. Following David Allen’s Getting Things Done approach, get all of those non-strategic issues out of your head. List them, park them, acknowledge them as urgent, but let them wait one hour. Don’t let them fill up your core thinking space when you want to think big.

6. Think BIG. Remember this isn’t a trip to the dentist we are planning, its your future. See this time as an opportunity to unleash your creative mind and your passion. Ask BIG ‘what if’ questions. Instead of just asking what’s missing today, ask “In what type of world would every customer be lining up for this product?” Ask yourself, “What would clients say of my product or service if they were giving it an Emmy Award?” To paraphrase Gary Hamel, really big questions can stir the soul. And when the hour is over we can each go back to our crazy overworked lives. But what do you want to be dreaming about at the end of the day?

I’ve seen different clients and colleagues use each of these approaches. The key is to find the tactic that works best for you and when one ceases to work, find another.

What tactics have helped you ensure you get time to think strategically?

BestCustomerConnection, by Marc Sokol

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Six ways to ensure time to think about your best customers

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The high cost of not giving yourself time to think

by Marc Sokol on August 25, 2010

Rendering of human brain.
Image via Wikipedia

It is near summer’s end, and hopefully there has been some downtime for each of you, when could just step back from pace and rhythm of everyday life.

In recent weeks, perhaps you have seen one of the articles on the cognitive impact of modern technology. While there are plenty of benefits from the ubiquitous access we have to information at our fingertips, there are also cognitive consequences.

Our tendency is to fill every waiting minute with activity, especially those activities mediated by our smart phones – email checking and maintenance, cruising news sites, calendar management, texting, staying on top of social networks, and RSS feeds. Now I’m as guilty of this as anyone, as my family will tell you, and summer vacation is a good opportunity to disengage.

It’s a bit like a spinning wheel you used to find in playgrounds – you jump on, hold on tight, and keep spinning until you somehow manage to jump off. Only we don’t always jump off in the era of new technologies.

But this isn’t just about brain, body and society adapting to new technology; it’s also about how we make time to be accessible for spontaneity, creativity and deeper reflection.

One of the great ironies of the BPR (business process reengineering) movement was this: it took considerable innovation to examine business processes and re-engineer the flow to save steps and time. And yet, one consequence was that there was often little to no time available for those whose work processes were ‘reengineered’ to then have any slack time for any creative thinking on their own part.

How many of us are doing basically the same thing to our own work lives? I run into any number of high achieving executives, filled with urgency, committed to working 18 hour days as long as needed to get results, but reluctant to commit a few hours a week to seeing the bigger picture and how to translate strategy into action. No one readily admits to that; most state that they do their deep thinking when they run, drive or amidst some other activity. Yes, there is great value in leveraging physical activity to free your mind to be more creative about your work. And there is also great value in holding some time sacred for stepping back, seeing how pieces fit together and capturing your thoughts to enable action by yourself and others.

My colleague, Mark Price, notes that marketing departments often make the mistake of treating all customers the same, rather than proportionately planning and spending more on their best and most profitable customers. The same might be said for how we allocate time to think about our customers.

All customers have the potential to be more valuable. Some have earned the right to get more of your mental energy, and focused thought about how to engage and retain them.

How do you ensure that you devote time to thinking about your customers?

How do you know which ones merit more of your time and consideration?

BestCustomerConnection, by Marc Sokol

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The high cost of not giving yourself time to think

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How do they do that? A short primer on location-based services that help you connect with your best customers

by Marc Sokol July 23, 2010

Image via CrunchBase

In our last post we introduced location-based services, like Foursquare, and the excitement this new technology holds for connecting with customers.  When I open up one of these applications on my iPhone, inevitably someone asks, “How do they do that?”  Here’s how….
You need a smartphone, an iPhone, an Android or any phone with [...]

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Location, location, location-based services: How technology is changing the way you will connect with your best customers

by Marc Sokol July 20, 2010

Image via Wikipedia

An old joke has two guys camping when a bear approaches them in a threatening manner. One guy slowly begins to put on his sneakers. His companion says, “What are you doing? You can’t outrun that bear!” He replies, “I don’t have to outrun the bear, only you.” [...]

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Six sure-fire tips to connect with customer service professionals; two traps to avoid

by Marc Sokol June 29, 2010

Two managers, each leads a large team of professionals who deliver services to customers, and each with a parallel story at the moment.
“I’ve been so busy lately, I haven’t been in direct contact with my customer service teams. I talk with their managers but I’ve not seen the front-line service employees in a long time. [...]

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Becoming customer centric: Six lessons you can learn from a 14 year old

by Marc Sokol June 9, 2010

There is a Yiddish word, ‘kvel’, which means to beam with pride, especially over one’s children. My wife and I do this regularly for both of our children, but today bear with me as I kvel over my older daughter, Elana. This past weekend she displayed and sold her photographs in the Edina [...]

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Power, politics and the expectation that you love your company brand: What customer reps will never tell you

by Marc Sokol May 17, 2010

The online edition of my local newspaper carried a story today about employees getting tattoos of their company brand image.
Who would do such a thing?
I’ll tell you who…
It’s a fitness company and the logo is of a running man. Over 200 of Anytime Fitness’ employees from their 1300 clubs have gotten the company [...]

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Why you aren’t hearing what your customers are trying to tell you: 3 actions you can begin today

by Marc Sokol May 11, 2010

The Chinese symbol for listening, appearing at the close of our last post, is actually comprised of several other Chinese words – these are the symbols for Ear, Eyes, Heart and Undivided Attention. *
Think about it – some listen with their ears only, but still they do not hear; some listen with their ears and [...]

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Listening to your customers: Three truths and a lie – and I know you lie!

by Marc Sokol May 6, 2010

If you watch the show, House, you have heard his character say, “Everybody lies.”, which provides the catalyst for doctors to conduct detective-like sleuthing and discovery of what really ails the patient.
Here is the lie about listening. It goes something like this…
“I’m listening. Really. Keep talking.”
This may seem like a little white lie; [...]

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Is your brand promise DOA?

by Marc Sokol April 28, 2010

Image by richmanwisco via Flickr

In a previous post I described marketing as the metaphorical lighthouse, beaming your brand message to the ships (potential customers) out at sea. Customer service, in turn, is the port, ready to greet those ships when they like what they see and guide them to shore by the lighthouse.
When we have [...]

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